![]() In the early 2000s Mahaffey relocated to Los Angeles, where he launched a career as a successful producer and collaborator working with a wide variety of artists like Beck, P!nk, Keith Urban, Butch Walker, and Tenacious D. Arriving in 2000, the quirky Gizmodgery was performed exclusively on toy instrumentation and was quickly followed by a pair of free digital releases, Selfafornia and Self Goes Shopping. In 1999 Self returned to the limelight with the tonally diverse Breakfast with Girls, which was co-released by Spongebath and Dreamworks. After being on the road with touring bandmates guitarist/vocalist Mike Mahaffey, keyboardist/vocalist Chris James, drummer Jason Rawlings, and bassist/vocalist Mac Burrus, Matt Mahaffey celebrated his return to the studio by releasing a small-run album, Half-Baked Serenade, on the local Spongebath label, which he co-founded. The album, an eclectic blend of power pop, hip-hop, and samples, earned Self a devoted following and tour dates with big alternative acts like Garbage, 311, and Cracker. ![]() During high school and college he became proficient at home recording, setting up a studio in his basement and recording demos, some of which eventually became part of his debut album, 1995's Subliminal Plastic Motives. Self is largely the project of Matt Mahaffey, a Murfreesboro, Tennessee-based singer/songwriter/multi-instrumentalist who began writing songs at age four and was a professional drummer at 12.
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